No se bien como traducirlo, viene de la jerga del baseball, lanzar rapido sin que te pegue el bate, ahora es otra tecnica de negocio, basicamente eso es, un atractivo paquete de comunicacion que convence a tus clientes desde un lenguaje empatico donde el vendedor escuche y haga preguntas para variar.
Pitching for Business
Pitching for Business Training Objectives
* Understanding relationship dynamics * It's You They Buy * Creating empathy * Using personal disclosure * Effective questioning, not third degree * Uncovering unspoken needs * Dealing with disagreement * Steering not pushing * Gaining new confidence
If you're fortunate, you may have customers or potential customers clamouring at your door. Most of the time, though, most of us have to go out and sell or pitch for business.
To create the perfect (or near perfect) business pitch, you need to be able to create two-way empathetic communication; give them an actual experience of what working with you would be like (not just another PowerPoint slide); work out what you need to ask them, not just prepare for what you're going to tell them; spice up your pitch presentation so they are eager to ask questions.
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